For All Day Effortless Beauty

Birchbox Beauty Makeup and Skincare Cosmetics

Inspired by the evolution of the athleisure trend- ARROW, by Birchbox, features makeup, skincare and body products that are lightweight, long-wearing and refreshing. ARROW is a cosmetics line designed to keep up with women's active lifestyles by enhancing natural beauty, both during and after physical activity.

"We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty—high-performance products that help you look your best, without looking like you are trying too hard. It's that effortless, ready-for-anything beauty that so many of us are often looking for," says Katia Beauchamp, Co-Founder and CEO, Birchbox. "Of course we loved that we could pioneer this concept in the beauty category and we worked hard to quickly bring the idea to market. The goal with ARROW is to provide subtle color and practical skincare and body products that make women feel fresh and confident wherever their busy days take them."

The collection includes the following products, which are sized for easy, on-the-go use to seamlessly transition from work to workouts, to hanging out with friends:

• REVIVE Cooling Cheek Tint ($18): Lightweight, long-wearing cheek tint that adds a natural-looking hue with a gentle cooling sensation. Available in two shades: Berry Flush (deep raspberry) and Pink Punch (bright pink).

• BOOST Color Enhancing Lip Balm ($15): High-tech moisturizing balm that reacts with the pH of users' lips to enhance their natural color and create a unique shade of pink. Contains mango seed butter, vitamin E and luffa seed oil for hydration and protection.

• PROTECT Aluminum-Free Deodorant ($16): This aluminum- and alcohol-free deodorant has a bright citrus scent that neutralizes odors with notes of pink grapefruit, mint leaf, ginger flower, sea spray. Free of synthetic dyes and colorants.

• ARROW Makeup Bag ($12): A durable, water-resistant makeup bag with the brand's signature design.

Everything in the line is vegan, paraben-free, cruelty-free, gluten-free, and made in the U.S.

ARROW is available exclusively on

Photo courtesy of Birchbox

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